Can Uber Change Its Corporate Culture In The Long Run

Uber organizational civilization has been associated with sexual harassment and bigotry during the leadership menstruum of co-founder and old CEO Travis Kalanick. In June 2017 the global transportation engineering visitor "fired more than 20 employees later on a company investigation into sexual harassment claims and workplace culture."[i]

Uber company culture crunch has resulted into the resignation of CEO Travis Kalanick. Uber'southward new CEO Dara Khosrowshahi, has successfully led internet travel visitor Expedia for 12 years. Mr. Khosrowshahi had an important chore of sophisticating Uber organizational civilisation so that the ride-hailing giant can improve its epitome and somewhen go assisting.

Uber Organizational Culture

Modify management of Uber organizational civilization initiated past Dara Mr. Khosrowshahi can exist explained applying Lewin's Model of Civilization. The model divides modify management in organizational culture into 3 stages:

Stage 1: Unfreezing. During this stage, the necessity of cultural changes for the long-term growth prospects of the company needs to be explained to employees at all stages. Khosrowshahi had dealt with this phase effectively. The new CEO stressed the importance of appropriate organizational civilisation in a bulk of meetings with internal and external stakeholders.

Moreover, "Uber's new CEO had employees write and vote on cultural guidelines for the workplace"[2]. In total nigh 12000 employees voted and the results of voting determined underlying principles for Uber'south new organizational culture.

Stage ii: Implementing changes. Co-ordinate to results of the voting discussed above, new principles of Uber organizational civilization take been developed as the following[iii]:

We build globally, we live locally.
Nosotros are customer obsessed.
We gloat differences.
We do the correct matter.
We deed like owners.
We persevere.
We value ideas over bureaucracy.
Nosotros make large bold bets.

Stage iii: Refreezing. Uber is attempting to promote its new culture to all organizational stakeholders in general and employees in particular. The global transportation engineering company has adult its online classes led past SVP of Leadership and Strategy. The classes are aimed at promoting Uber organizational civilization, along with increasing employees overall knowledge about strategy.[4]

It is important to notation that due to its business model, corporate culture of Uber always will be work in progress. The global taxi technology company relies on third-party drivers, i.east. independent contractors to provide its services to cease-users. Arguably, it is more difficult to influence the behaviour of independent contractors compared to employees and accordingly, the senior management volition accept to invest continuous effort to develop and sustain appropriate organizational culture at Uber.

Uber Technologies Inc. Written report contains the higher up analysis of Uber organizational culture. The report illustrates the application of the major belittling strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Uber. Moreover, the report contains analyses of Uber leadership, organizational structure and business strategy. The study likewise comprises discussions of Uber marketing strategy, ecosystem and addresses issues of corporate social responsibility.

Uber Technologies Inc. Report 2021.

[1] Solon, O. (2017) "Uber fires more than twenty employees subsequently sexual harassment investigation" The Guardian, Bachelor at: https://www.theguardian.com/technology/2017/jun/06/uber-fires-employees-sexual-harassment-investigation

[2] Balakrishnan, A. (2017) "Uber employees voted on the new visitor culture — and it looks a lot like Google and Amazon" CNBC, Bachelor at: https://www.cnbc.com/2017/11/07/ubers-new-cultural-norms.html

[three] Khosrowshahi, D. (2017) "Uber's new cultural norms" Linked In, Available at: https://world wide web.linkedin.com/pulse/ubers-new-cultural-norms-dara-khosrowshahi

[four] Carson,B. (2017) "Inside Uber's Try To Prepare Its Culture Through A Harvard-Inspired 'University'" Forbes, Available at: https://world wide web.forbes.com/sites/bizcarson/2018/02/03/within-ubers-effort-to-gear up-its-civilisation-through-a-harvard-inspired-academy/#53e7c0b51695